Brisa Plans to Open 50 New Otopratik Franchise Locations by the End of 2025
Foreks - Brisa plans to open 50 new Otopratik franchise branches by the end of 2025, prioritizing Istanbul, Ankara, Izmir, Bursa, and Konya.
The statement said: "Brisa's rapid maintenance service chain Otopratik continues to expand across Turkey. Supporting Otopratik stores at every stage of investment with various programs, Brisa offers potential investors a lucrative growth opportunity under a strong brand umbrella via the franchise model.
Going beyond tires, Brisa is leading the mobility transformation by continuing to expand the rapid maintenance service chain Otopratik, which it defines as the 'Mobility Center,' throughout Turkey.
In today's fast-paced environment, Otopratik prevents the time loss customers experience by having to visit different businesses for maintenance, oil, battery, tire/rim, electrical, air conditioning, and spare part solutions, by consolidating various vehicle-related services under one roof, all while achieving high customer satisfaction with a quality standard.
Targeting 50 new locations, Brisa currently serves with 127 Otopratik dealers across 61 provinces (including the Turkish Republic of Northern Cyprus) and is expanding its franchise network with advantages provided to its business partners. By the end of 2025, Brisa plans to open 50 new Otopratik franchise branches, prioritizing Istanbul, Ankara, Izmir, Bursa, and Konya. Brisa's goal is to operate at over 200 locations throughout Turkey.
Providing profitable growth advantages under a strong brand umbrella, Brisa offers investment opportunities that adapt to changing market dynamics. Operating under a robust brand, Otopratik provides guidance on effective investment budget management, location selection, project planning, and equipment. Additionally, it offers critical support such as staff training with customer/service hero programs, corporate audits and training, branding, technical infrastructure, service software, spare parts management solutions, customer relationship management, audits, and corporate consulting. By creating retail customer traffic as a preferred brand through corporate agreements with fleets, it consistently strengthens its store chain.
As of the beginning of 2024, Brisa has set the franchise entry fee for the rapid maintenance service chain Otopratik for passenger and light commercial vehicles at 300,000 TL, while the special service chain 'Otopratik Midi' designed for areas under 300 square meters is set at 150,000 TL. The investment return period ranges from approximately 10 to 20 months.
Moreover, by establishing the Brisa Academy Mobility Solutions Faculty, it is training qualified technicians capable of maintaining the vehicles of the future, standing out as the only organization providing such training.
Otopratik stores provide guaranteed services for every brand and model of passenger and light commercial vehicles, offering service and maintenance for 52 different points on the vehicle. These services include tire, rim, battery, oil changes, filter changes, air conditioning gas refills, brake pad & disk replacements, shock absorber replacements, and periodic maintenance. Additionally, there are e-charging stations for electric vehicles, trained personnel on electric vehicles, and e-vehicle maintenance. Various periodic maintenance packages customized for each vehicle brand/model are also offered."